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7 Questions to Evaluate Your Brand’s Health

Duct Tape Marketing

And while the aforementioned companies are household names, the brand is not just reserved for just the enterprise giants of the world. You can give a prospect whiplash by switching voices and style from one advertisement to the next. What does a Nike ad feel like compared to an Apple ad? What about Progressive and Geico?

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Intangible assets constitute patents and trademarks,” writes Alex Graham , “but also hard-earned competitive advantages, such as brand names and culture.”. For example, it’s financially feasible to build a competing motor speedway in Indianapolis. It’s done so primarily to benefit itself and, by extension, advertisers.

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Eight Ways To Fight Entrepreneurial Fires And Constantly Improve In The Process

YoungUpstarts

I learned this lesson from Dave Lindsey, a successful entrepreneur and founder of Defender Direct in Indianapolis. Marketing plans for advertising to new customers, new service or product initiatives, hiring needed staff, etc. Do so and you’ll turn each one of them into an opportunity to improve. all fall by the wayside. magazine.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

Content as in relevant videos that are named well, linked correctly and well tagged. For example: "How is interest in the computer security category (All Categories -> Computers & Electronics -> Computer Security) and what are the top 100 search terms and the fastest rising brand names / products / searches in that category?"