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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Tiffani Bova (02:17): Well, let me answer that with a little bit of history because I think especially with an audience that our marketers right, have been doing this for a long time. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Do you have an employee advisory board?

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The Proven Framework For Building A Thriving Community

Duct Tape Marketing

20:02] Could you talk a little bit more about this idea of being a sounding board and how that differs from an advisory board or an actual board? [21:22] And then one we like to call the sounding board, which is the small five to seven people. That's either your advisory board or their own advisory board.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. So much better than # of attendees.

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The Entrepreneur’s Essentials #18: The strength of natural network effects

Austin Startup

The retailers were to provide the audience?—?and for example, check out The Entrepreneur’s Essentials #14: Selling to the “Cool Kids” , and I suggest hiring some great evangelists as full-time and part-time employees and also as Advisory Board members?—?check and therefore the sales?—?that that the brands needed.