article thumbnail

The Proven Framework For Building A Thriving Community

Duct Tape Marketing

Liz is a c ommunity design strategist, a community enablement architect, and the Creator of Return on Emotion. 20:02] Could you talk a little bit more about this idea of being a sounding board and how that differs from an advisory board or an actual board? [21:22] Marketing Podcast with Liz Lathan.

article thumbnail

How Employee Experience Shapes Brand Perception

Duct Tape Marketing

They were having their own UI designers, developers, they were getting their own infrastructure. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. My ask would be the next time you do or say something on behalf of the customer, like I've got a customer advisory board.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lean LaunchPad – For Deep Science and Technology

Steve Blank

For example, life sciences versus commercial applications have radically different reimbursement, regulatory, clinical trials, scientific advisory boards, demand creation, etc. Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. If you can’t see the Celsius video, click here. Team TakeCare.

Lean 330
article thumbnail

Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. Eric) We made a few pencil drawings of what the app would look like which we then gave to a graphic designer. With that, the graphic designer created a Photoshop image.

article thumbnail

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Designed by. Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Oct, 2010 Should Your Startup Take on the Big Guns?

B2B 42
article thumbnail

Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.