Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. No simplified over promise under deliver aggregates! People matter.

Analytics 96

Analytics Viral Web Mobile 96

Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? Measuring viral adoption is obviously important. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. to $1.10) and you can focus on improving conversion (i.e. increasing conversion from 12.5% How many through SEM? lowering $1.50

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

APRIL 29, 2013

In a face to face networking situation, this would be how you enter the conversation. Then consider what the logical progression of the conversation would be after the offer’s been made. When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story.

Campaign 130

Campaign Email Framework Clickthrough 130

David Teten

DECEMBER 3, 2019

The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” . Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 16, 2016

Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry. Kind of like a good conversion rate in that sense, then. Seeing an improvement in your aggregate NPS is nice, but the real value comes in the feedback from follow up questions.

.Net 48

.Net Metrics Retention Aggregator 48