YoungUpstarts

MARCH 25, 2019

Pay-per-click, or PPC, is when businesses pay a fee each time one of their ads is clicked. Types of PPC Ads ( 4 ). Affiliate marketing: can appear on many online platforms, including search engines, targeted content sites, price comparison websites, etc. Text-based: short, concise and captivating. Types of SEO Marketing ( 5 ).

SEM 113

SEM SEO PPC Marketing 113

ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? PPC Keyword ID’s Visible on Landing Pages. Offline marketing, newsletters, social media, affiliate links, etc. Are they tracking conversions? Is enhanced link attribution turned on?

Analytics 48

Analytics Software Review eCommerce PPC 48

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

marketingland.com

OCTOBER 8, 2012

Affiliate Marketing. Example: “what’s the big deal going from 2% conversion to 3%?? Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.”

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

JANUARY 20, 2010

I humbly believe that the biggest mistake most of us doing SEO make is that we are far too obsessed with ranking and meta this and that and how to work back algorithms etc etc. Start a conversation. But conversation on your site and away from your site is key (obvious fact). For many of these searches I don't rank #1.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 9, 2015

she will look at all her observations of other supermarkets on Earth, on other planets, and do her best to give your the best normalized, indexed, algorithm'ed number. And I'm totally ignoring that demo/psycho data is deeply inferred and algorithmized. You, see why the two numbers might not tie? million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60