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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Social Marketing is the leveraging of the power of social media platforms to reach “like” consumers by understanding the affiliations, likes, wants, and needs—then leveraging their network to attract new customers. Adriana Lynch is a Chief Outsiders CMO based in Orange County, California. Social Marketing.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

Insiders

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). This is of course a good method for b2c as well, but it is significantly more important for b2b.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. ", and the page is exactly the same for me in California or someone in London? They also make it clear they only serve California, rather than telling you after you click the Submit button! I love the social nature of sharing playlists.

Web 164
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Web Analytics Career Guide: From Zero To Hero In Five Steps!

Occam's Razor

Certification Courses: If you want to jumpstart your education (and this is in addition to the above, not a replacement) consider taking a course with Market Motive (Disclosure: I'm the co-founder), University of British Columbia or the University of California at Irvine or Universite Laval. Worked hard. That is it. think breadth.

Analytics 125
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Startup Tools

steveblank.com

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? Reply Martin Henk , on June 8, 2011 at 6:13 am said: Impressive list, but missing a key ingredient: Sales management tools.