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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163
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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 9 Emerging Analytics: Social, Mobile, and Video. It is not a hard book to read, though it is brain food. Glory will be yours!!

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Keep your objectives within reach by following the SMART framework: Image source. Be aware of mobile subject line character restrictions. Step 2: Find the right email marketing software.

Email 136
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Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. We see this everyday. "Analysts"

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Sign up today!

Web 138
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Point Nine Capital uses Qwilr to create modern, mobile-native collateral. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof.

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How to Come Up with More Winning Tests Using Data

ConversionXL

Introducing: ResearchXLâ„¢ framework. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. ResearchXL is a framework that will help you discover what really matters, so you can increase the number of winning tests, and increase the impact per successful experiment. It just makes sense. (If