ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. I encourage you to look at the PXL framework developed by CXL.

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Avoid keyword stuffing.

Social Media 100

Social Media Campaign SEO B2C 100

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

Up and Running

NOVEMBER 3, 2016

The Jobs-To-Be-Done Framework paired with Qualaroo. To get the most out of Qualaroo, Gamez recommends pairing it with the Jobs-To-Be-Done Framework, a theoretical framework and mapping tool which helps capture customer needs. “After all, success is only success when it can be measured.”. recommends Appboy.

Marketing 60

Marketing Social Media Analytics Framework 60

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 9 Emerging Analytics: Social, Mobile, and Video. It is not a hard book to read, though it is brain food. Glory will be yours!!

Analytics 71

Analytics Web Technical Review Metrics 71

David Teten

DECEMBER 3, 2019

Point Nine Capital uses Qwilr to create modern, mobile-native collateral. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. It provides analytics to track shared materials across target senders, and improve the content for future leads.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 22, 2015

Introducing: ResearchXL™ framework. B2B and B2C. ResearchXL is a framework that will help you discover what really matters, so you can increase the number of winning tests, and increase the impact per successful experiment. Use the framework as your tool, your guide, your process map. It just makes sense. (If

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Rock joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! Create joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! We spend 24 minutes a day on non-voice use of mobile devices. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. We see this everyday. "Analysts"

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Second , create the world's greatest mobile experience. Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. If it stinks that tells me a lot (remember the year of mobile was 2010!). Awesome, right? #3.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

OCTOBER 10, 2011

I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Businesses as in Red Bull and T-Mobile and Johnson & Johnson. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. The Business Framework. The framework is not a funnel (#funnelsaredeadlonglifefunnels). million Likes.

Social Media 60

Social Media Media B2C B2B 60