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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Traffic from direct links, such as an affiliate link or news source. High referral traffic is an indication of strong affiliate links or media coverage. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. submits a form).

Metrics 105
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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.

Channel 165
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Timing refers to the day of the week and the time of day your emails are sent, as well as where the recipient is in the customer journey. via B2B Marketing Alliance ].

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. No credit cards required to sign up! Sign up today!

Web 138
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Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

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Startup Tools

steveblank.com

It’s more reference material. … I think Steven Gary Blank, the guy behind “The Four Steps To The Epiphany,&# has this nice list which I reference periodically. Your list is a great reference by the way. Thus, these pages. I’ll add more as time goes on. Glad you and everyone else found it useful.