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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94
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Finding your One Metric That Matters

leananalyticsbook.com

Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. Media , for things like infographics and blog posts (like what Massive Damage did.). Pingback: Startup Blogs I Love. Skip to navigation. Skip to main content. Skip to secondary content.

Metrics 58
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Create a blog. A good vehicle for that content is a blog. There are a ton of resources and tips out there for getting your blog off the ground, but one of the most critical things to remember is to write about your passion. Invision , Buffer , and Hubspot are three companies with well-run blogs and accompanying newsletters.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Create a blog. A good vehicle for that content is a blog. There are a ton of resources and tips out there for getting your blog off the ground, but one of the most critical things to remember is to write about your passion. Invision , Buffer , and Hubspot are three companies with well-run blogs and accompanying newsletters.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates. As a side benefit, I can also drive traffic back to my blog, when an old articles reinforce the points. The 4 Stages of Relationships. image credit.

Campaign 130
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Bruce Clay gives a useful review for Google Analytics on his blog. Your blog is Owned Media. Then, of course, there are the simple campaign parameters, such as the type of campaign (banner, CPC, blog, video, and so on) and specificities like the ad group or keyword. Does the funnel begin on the clickthrough to the site?

Analytics 113
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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you have a large blog, instead of working within your browser, you may want to click on “Download This Table”. Add more content. In doing so, you may rank for even more long-tail terms.

SEO 28