Affiliate Campaign CPA Sales 
Both Sides of the Table
FEBRUARY 21, 2010
We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action).
ConversionXL
FEBRUARY 3, 2017
Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
FEBRUARY 26, 2020
If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? It does not happen automatically. The CTA is “Shop Now 40% Off.”.
Occam's Razor
AUGUST 9, 2016
You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Affiliates!
Occam's Razor
DECEMBER 12, 2011
I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Where is it?
Occam's Razor
APRIL 5, 2010
Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).
Occam's Razor
MARCH 22, 2011
Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. As dutiful Reporting Folks we will send this table out to reflect performance of that campaign. Sales, of course.
Expert insights. Personalized for you.
284 
Let's personalize your content