ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. A way to do this is by making your story become a strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 29, 2013

By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales. Disclaimer: This is provided you’re making sales. Sales email after 4-5 emails.

Campaign 130

Campaign Email Framework Clickthrough 130

crowdSPRING Blog

AUGUST 20, 2017

Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Create a referral/affiliate program. This kind of metadata can really boost clickthroughs to your site.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Create a referral/affiliate program. This kind of metadata can really boost clickthroughs to your site.

Small Business 48

Small Business Marketing Technical Review Audience 48

leananalyticsbook.com

AUGUST 19, 2012

Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. Later, many of these KPIs become accounting inputs—stuff like sales, margins, and so on. That might sound pretty standard, but the variety of revenue models can complicate things.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Does the funnel begin on the clickthrough to the site? 15% of companies don’t track ROI (Return on Investment). 1 in 4 companies are depending on “manager judgements” to make decisions. And even if it is valid, when do you begin measuring it?

Analytics 113

Analytics Software Review Metadata Campaign 113