Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Jump-Start Your Learning. That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

www.clickz.com

JANUARY 7, 2013

SEO Paid Search Search Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Ad Industry Metrics. Affiliate Marketing: What Marketers Need to Know From 4 Experts. Social Media Community Management Social Commerce Social Integration Social Media Smarts. More Categories. Audience/Traffic. Strategies.

Social Media 86

Social Media Media B2C New York 86

Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. Solve tomorrow's problems today – introducing Life Time Value. Or hang around for a few years?

Analytics 135

Analytics Customer CPA Acquisition 135

ConversionXL

JANUARY 18, 2022

They know there are affiliate links. When someone shares your YouTube video on Twitter, you can track that metric. When people share your content with like-minded groups on social media, it helps build affiliation and keeps you top-of-mind. They know there’s pay-to-play stuff. Around 77.5%

Social Media 145

Social Media Audience Media Marketing 145