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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets. Not so fast.

Video 339
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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. Affiliate Marketing. Organic Social Media Cannabis Marketing. Social media is one of the most critical organic cannabis advertising channels to master. Email Marketing.

SMS 101
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Opportunities for startups in the creator economy

VC Cafe

Let’s start with a short definition: [the creator economy] is defined as the class of businesses built by over 50 million independent content creators, curators, and community builders including social media influencers, bloggers, and videographers, plus the software and finance tools designed to help them with growth and monetization.

Startup 207
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A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content”

ConversionXL

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

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Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

ConversionXL

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

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Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

ConversionXL

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. Our publisher distribution network reaches in the tens of millions of unique users and is comprised of “head end&# stars as well as many “mid tier&# and “long tail&# publishers.