Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more.

Analytics 60

Analytics Metrics eCommerce PPC 60

VC Cafe

NOVEMBER 6, 2010

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. AfterDownload is essentially like an AdSense solution for software related products. AfterDownload : Most of our advertisers have a product to sell.

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. AfterDownload is essentially like an AdSense solution for software related products. AfterDownload : Most of our advertisers have a product to sell.

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. AfterDownload is essentially like an AdSense solution for software related products. AfterDownload : Most of our advertisers have a product to sell.

Networking 111

Networking PPC Advertising 111

Occam's Razor

FEBRUARY 9, 2015

Let's move on to doing productive things. In this case, a simple distribution of overall search traffic and the amount that is coming via paid search. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? I'll wait here. Probably not.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 7, 2014

Reporting Squirrels spend 75% or more of their time in data production activities. An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Or, which products are loss-leaders for people from Saskatchewan compared to Manitoba? Or, which pool of customers is most profitable.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

AUGUST 28, 2006

You have taken time to understand the distribution of departures between the cart and checkout processes. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). So now you know your Site Abandonment.

Metrics 98

Metrics Analytics SEM Campaign 98