Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better.

Metrics 346

Metrics Startup Acquisition SEM 346

Hearpreneur

JANUARY 25, 2023

12- Video marketing agency Photo Credit: Maria Harutyunyan As the CEO of an SEO agency, I have seen how important video marketing has become for businesses of all sizes. All you need is a niche website or an engaged community where you can post product or service reviews with affiliate links. Thanks to Adam Wood, RevenueGeeks ! #12-

Software Review 118

Software Review Technical Review Artificial Inteligence Entrepreneur 118

ReadWriteStart

OCTOBER 20, 2023

Meeting growth metrics, achieving profitability, and ensuring a substantial return on investment are now integral parts of the startup journey. Whether it’s through in-app purchases, subscriptions, or affiliate marketing, diversification is key. However, with this financial backing comes heightened investor expectations.

Technical Review 137

Technical Review Startup Silicon Valley Agile 137

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Jump-Start Your Learning. That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131