Remove Aggregator Remove Analytics Remove CPA Remove Revenue
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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. There is a free tool inside Google Analytics called Model Comparison Tool.

Channel 161
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. You've deployed five, six or 15 web analytics tools on your website/mobile app. If you are new to analytics, maybe you obsess about the wrong thing (impressions). Let's go! That is ok.

Metrics 165
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool.

Metrics 151
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Screw Traffic – Show Me The Money

ConversionXL

Analytics should guide your decisions – they should be actionable. Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? They are often much harder to track than just switching on Google Analytics. Here are some that I use: Google Analytics.

Metrics 111
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action). initially captured the Internet portal revenues by aggregating eyeballs.