Remove Aggregator Remove B2B Remove Media Remove Retention
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) A quick best practice.

Metrics 141
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Social Login and CRO: 9 Things You Should Know

ConversionXL

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. Impressive, but since only 3.4%

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9 Things You Should Know About Social Login & CRO

ConversionXL

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Like so… I can now see the value of my social media campaigns clearly, and segment them by Twitter, LinkedIn, Google+ and then lastly Facebook (Oh, I love you Twitter, I love you so much!). Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Fruition Internet Marketing.

Analytics 131
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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Would that help retention and NPS (Net Promote Score)? They have an obvious trade-off between a big “pop” (great media coverage and morale boost) versus more cash proceeds. Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. The others are all B2B companies.

IPO 82
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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Media Temple. Social Media Tracking/Marketing. analytics for social media and online.