ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. By answering this, you will define the category in which your product fits. Who is it for?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. Aggregate that data at an account level to know which accounts to target. Use analytics from ad campaigns to prompt sales staff to take action.

Software Review 117

Software Review Software Marketing IP 117

mashable.com

SEPTEMBER 22, 2008

eXpireTrack – Track and plan for the date that products are to expire. Gretastudio – Create on-demand presentations for your company’s products, record training and e-learning materials, or other types of presentations that require audio or video content. Track leads and manage your sales pipeline.

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand.

Software Review 48

Software Review North America Europe Metrics 48