ConversionXL
NOVEMBER 23, 2022
Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.
ConversionXL
NOVEMBER 3, 2016
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.
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Version One Ventures
SEPTEMBER 11, 2013
And many entrepreneurs thought at that time that they could offer products and services to offline bookstores to compete against Amazon’s growing power. Just adding a website to now offer books for sale will not suddenly make an offline bookstore a serious competitor to Amazon.
YoungUpstarts
FEBRUARY 9, 2016
Let’s face it, to have a bootstrapped startup you need grit and total faith and conviction in your product, something a lot of new startup’s find it difficult to conjure. Another pro-tip – Keep everything short – small up-front capital requirement, short sales cycles, short payment terms and recurring revenue cycles.
Duct Tape Marketing
SEPTEMBER 5, 2014
If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world? I am willing to guess that if you said your sales cycle used to be 6 months, and you really look at the time from engagement to close today, it probably is 6 to 8 weeks now.
Startup Lessons Learned
APRIL 14, 2009
This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months. What’s going on?
Duct Tape Marketing
OCTOBER 8, 2012
Entire books have been dedicated to the specific topic, many tools and services have cropped up to support the need to create content and, generally speaking, most marketers have come to accept and expect content production as a necessary tool to drive awareness, interest and conversion. The Active Nature of Content.
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