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Business ecology and the four customer currencies

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Constructing a working business model is a form of ecosystem design.

Customer 156
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9 Things You Should Know About Social Login & CRO

ConversionXL

There is much more to say about registration processes than I have space for in this article, but you can read more here: Why user registration sucks and how it hurts your business. The number of visitors directly correlates to revenue – whatever business you are in. Knowing who your users are means knowing what they do and don’t want.

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Social Login and CRO: 9 Things You Should Know

ConversionXL

Of course, I’m a total social login fan, but at least offering your users a choice between filling out a registration form and signing up using their social account IDs seems like straightforward business sense. The number of visitors directly correlates to revenue—whatever business you are in. This post contains video, click to play].

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Remember: All data in aggregate is crap, segment or suck. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) We are a better humanity thanks to the work of journalists, I hope the industry finds a sustainable business model.

Metrics 141
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

What matters is proving the viability of the company’s business model, what investors call “traction.&# First of all, it means that most aggregate measures of success, like total revenue, are not very useful. In fact, I don’t think revenue is in and of itself a goal for startups, and neither is profit.

Customer 167