Both Sides of the Table

APRIL 4, 2011

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. How many adds came through organic SEO? How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

APRIL 14, 2009

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? Because they have no presence in the market, they have to find distribution channels to bring in customers. But all things are never equal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. Like you I believe, that businesses who deliver information rich (highly configurable OR customizable) products & services via online channels REQUIRE the understanding of their KEY LEVERs if they are going to be successful.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. The Pocket Negotiator is very early-stage attempt to aid in the negotiating process itself.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

OCTOBER 10, 2008

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. Ramping up too quickly will burn precious cash reserve and could sink the business. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48