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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145
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Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies

Duct Tape Marketing

I love looking at cost per account acquired as a key metric to share with potential acquirers. Well, in order to be “bankable,” meaning a company that a bank would lend to, you have to have some of these metrics dialed in. Make room for a revenue channel. They can simply grow quite quickly by winning new customers.

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Startup Resources

www.vccafe.com

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Wireframing, prototypes: buil-in widgets and shapes. aggregation. Roku Channel Store. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? Google Group for startup advice. SEO and Analytics Tutorials. worth reading as well.