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Human Engineering and Emotional Intelligence for Startups

VC Cafe

Goleman added a new facet to how humans measure intelligence, which was previously generally viewed as a person’s IQ – a narrow metric revolving around linguistic and math skills. make a copy of this Google doc template of the Business Model Canvas to re-jig who your users, collaborators, channels and business model(s).

Engineer 145
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How to Use Social Media To Drive Sales

ConversionXL

Wrong metric. The problem is with the metrics used – direct sales are a very bad metric to use for social. So direct sales numbers are not a good metric to look at when it comes to social media, but what is then? Use testimonials and social media widgets to establish your authority and show your success.

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The Pre-Board Board: How to Create Accountability Before You Give Away a Board Seat

This is going to be BIG.

Metrics around these efforts. For example, you may decide that a small business needs a widget like yours (hypothesis) so you outbound to 100 of them (goals) with a vaporware deck to see if you could sell some pre-orders. Some efforts don’t have more complicated metrics than just, “Did this work, yes, no, or still in process?”

Equity 118
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Increase Your Sales With A Powerful Content Marketing Strategy

YoungUpstarts

Of course, as the metrics (and the ways of compiling them) become more sophisticated, we start seeing how important other types of content really are. You can have the best widget in the world or you can have a mediocre knockoff widget with fewer features. How does your content strategy measure up against these crucial criteria?

Sales 149
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”. What is growth marketing?

Framework 102
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Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

Analytics 167
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Fear of Failure and Lack of Speed In a Large Corporation

Steve Blank

I just spent a day working with Bob, the Chief Innovation Officer of a very smart large company I’ll call Acme Widgets. They’ve learned the best distribution channel to get the product from their company to the customer. There are financial metrics (Return on Investment, Hurdle Rate, etc.) and how to price the product.

Widget 120