Feld Thoughts
JUNE 15, 2012
While I was in Iceland a few weeks ago, there was a set of discussions driven by Brad Burnham of Union Square Ventures about trying to make Iceland and “Internet Neutrality Zone” similar to Switzerland and banking. While I have no idea if this is feasible, the need for it seems to be increasing on a regular basis.
Occam's Razor
OCTOBER 14, 2014
Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.
Occam's Razor
OCTOBER 22, 2008
Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. You think All Visits and Overall Conversion Rate gives you insights. For example I might click on New Visitors, Copy and then customize it to identify New Visitors from Iceland. Why Segmentation?
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