Remove Aggregator Remove Cost Remove Early Stage Remove Viral
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Now you can two levels to get your cost-to-acquire down.

Metrics 346
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All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

abovethecrowd.com

Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand. Great marketplaces do not simply aggregate a market; they enhance it. Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Aggregating demand is much harder and more critical.

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HBS Angels Healthcare Night

David Teten

Please note that we expect our members to invest at least $25,000/year in early-stage investments, although there is no contractual commitment to do so. The company aggregates a tremendous amount of medical news and research and personalizes it into a user friendly experience. Docphin ( [link] ) is the Bloomberg for doctors.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? They know how much it costs to bring in a customer and they know how much money they can expect to make on each one.

Customer 167
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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

Working backwards means looking at the components that make up Profitability: Profits (EBITDA) = Revenue – Cost of Goods Sold – Expenses So to focus the management team on driving profitability, we should also track and measure Revenue, CoGS, and Expenses. Let’s take the first of these, Profitability, and work backwards. Obvious, isn’t it?

Metrics 55
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. The Pocket Negotiator is very early-stage attempt to aid in the negotiating process itself. Capital has built a free online tool for founders to calculate their cost of capital.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Remember: All data in aggregate is crap, segment or suck. Always adapt to what’s most important and sensible for you (and remember that nothing is free, every measurement decision you make has a cost!). I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic. Make tough choices.

Metrics 143