Remove Aggregator Remove Curation Remove Media Remove Reputation
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4 Strategies for Managing Your Online Brand

ReadWriteStart

When you first start a company, the corporate brand hasn't yet developed a reputation or any customer momentum, so most early-stage companies leverage the brands of the individuals involved for credibility. Aggregate and curate to reinforce. Refine your personal elevator pitch. This is not a new recommendation.

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500 Startups unveils its Fall 2012 accelerator lineup: More international and more sh*t founders say

The Next Web

Club W: service that provides curated, personalized wine subscription. LaunchGram: aggregate news service about products and launches coming soon in verticals such as movies, electronics, video games, and cars. Qual Canal: service that allows you to track conversations about TV shows in social media.

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Why the Shuttering of Google Reader Might Be a Good Thing

Duct Tape Marketing

A growing number of people have also turned to RSS aggregator tools like Flipboard and Pulse that can spoon feed more visually appealing content based on chosen topics. (Of course when you don’t update a tool and actually strip away the more useful parts people will find a better tool.). If You Liked This Post. :

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You Should Probably Send More Email Than You Do

www.kalzumeus.com

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News.

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Why You Must Change Your Content Marketing Approach

Duct Tape Marketing

Over the years my email newsletter has become more of a place to filter, aggregate and share other people’s content in snack sized versions. Social media has obviously opened new doors in terms of sharing and generating new forms of content. Social Media Examiner. Cindy King. Director of Editorial. Shelly Kramer.

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The Ezra Klein Show: VC Bill Gurley on Transforming Health Care

abovethecrowd.com

Our firm has had the good fortune to invest in many two-sided networks that used information aggregation, supplier aggregation, and user generated content to attract and inform consumers and resultantly disrupt and change different industries. That podcast is included here along with a transcript.