The Next Web
NOVEMBER 6, 2013
Rick Boerebach is a co-founder of ZEEF.com , a curated link directory built by passionate experts. This webshop gets organic traffic and eventually sales from the company’s own online and offline marketing efforts and existing brand reputation.
ReadWriteStart
OCTOBER 27, 2011
When you first start a company, the corporate brand hasn't yet developed a reputation or any customer momentum, so most early-stage companies leverage the brands of the individuals involved for credibility. Aggregate and curate to reinforce. Refine your personal elevator pitch.
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A Crowded Space
NOVEMBER 24, 2014
1) Shared Reputation - The reputation of McKinsey is excellent. ” That saying is a result of a very good reputation of the firm built up over many decades. » Until recently, individual reputation was hard to know. Marketplaces do an excellent job at aggregating demand. It is brand-building. . »
www.kalzumeus.com
AUGUST 13, 2012
After you get past hobby project you quickly get into the realms of a) serious revenue being directly dependent on the website, b) serious hard costs like fully-loaded developer salaries for doing suboptimal “cobble it together ourselves from monit scripts” solutions, and c) serious career/business reputational risks if things break.
The Next Web
OCTOBER 31, 2012
Club W: service that provides curated, personalized wine subscription. LaunchGram: aggregate news service about products and launches coming soon in verticals such as movies, electronics, video games, and cars. Traity: measurement service that monitors people’s reputation in worldwide 360 feedback.
Duct Tape Marketing
MARCH 15, 2013
A growing number of people have also turned to RSS aggregator tools like Flipboard and Pulse that can spoon feed more visually appealing content based on chosen topics. (Of course when you don’t update a tool and actually strip away the more useful parts people will find a better tool.). If You Liked This Post. :
www.kalzumeus.com
AUGUST 13, 2012
Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News.
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