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Weekend Favs October Twenty

Duct Tape Marketing

I spoke at a conference in Las Vegas this week and this was the view outside my room. Good stuff I found this week: Rebel Mouse – A social media aggregator that looks a lot like Pinterest. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

But more broadly I believe that you’ll see a lot more tools for helping marketers more effectively run, monitor and manage social media campaigns. initially captured the Internet portal revenues by aggregating eyeballs. I’ve already covered my case for in-stream advertising. Lots of great people there.

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The Difference Between Web Reporting And Web Analysis

Occam's Razor

In a garish Las Vegas show girl fashion where all the "data plumes" are, unsexily in this case, hanging off the body? "All data in aggregate is crap." They take the actions you are recommending!! Analysts constantly complain that no one follows any of their data-based recommendations. Okay here you go.

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Soundbites from the Future – 2013

Start Up Blog

We need to have a close look at the worlds two biggest social media networks of Twitter and Facebook – they run open API’s for each other to assist their customers and suppliers switch and share between each other. While this is exactly what on line clothing retailers Asos and Threadless have done.

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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Some will cite my investment two years ago in social-media advertising company Ad.ly If I Tweet about the Wynn Hotel while I’m in Las Vegas that Tweet has a different value to local business than if I Tweet it from my office in Los Angeles. as an example of why I shouldn’t be investing in the Twitter ecosystem any longer.

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Crowdfunding Bill Stuck in the Senate

Scott Edward Walker

The Brown bill was referred to the Committee on Banking, Housing, and Urban Affairs, and a hearing was held by such Committee on December 1, 2011, with respect to several pieces of capital formation legislation , including crowdfunding.

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