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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many adds came through organic SEO? How many through affiliate deals? In 6 months?

Metrics 346
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

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Links on the mind

Eric Friedman

PrimeTimeRewind.tv – Watch the latest network TV shows all controlled by a 3D cube. Aggregator for TV video sites. AdWords Auto Spending New Google feature that automatically (sort of) spends your SEM budget. Launching Album on Social Network site. The Middle Tail ? 1,000 true fans.

SEM 60
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Swipely is a social network orientated around users credit card transaction data. Sellers can lower transaction fees by aggregating purchases into fewer transactions, while also providing buyers with an attractive alternative payment method. Swipely – Blippy competitor founded by TellMe founder, Angus Davis, in Fall 2009.

Stealth 285
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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

On the social analytics side, I have been using Buffer for more that an year now, and it’s downright fantastic. I have been receiving a social media analytics report from Buffer every week – it is pretty much all the data one needs. My favorite analytics tool for social media is Moz Pro. image credit.

Analytics 100