Agile B2B Customer Development Design 
Startup Lessons Learned
JULY 5, 2010
I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.
Steve Blank
NOVEMBER 5, 2009
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
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Startup Lessons Learned
MAY 14, 2009
The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. We changed our model to B2B and adopted Agile around 2002. For now, Id like to ask a favor. It was a disaster. Expo SF (May.
Startup Lessons Learned
DECEMBER 28, 2009
Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" This allows the concept of "ready" to be much more all-encompassing than the traditional "developers threw it over the wall to QA, and QA approved of it." Or variations thereof.
OnlyOnce
AUGUST 12, 2013
The Customer Experience (CX) movement is gaining more and more steam these days, especially in B2B companies like Return Path. The authors define Customer Experience as “how your customers perceive their interactions with your company,” and who doesn’t care about that?
VC Cafe
JULY 26, 2020
Ditch the business plan and when assumptions are proven wrong, pivot Customer Development: Build a product your customers want (vs. what you think they might need) by talking to customers and testing every aspect of the product features, pricing, etc. Agile Development: launch an MVP early and iterate quickly.
Steve Blank
NOVEMBER 4, 2021
The Jobs-to-be-Done Market Definition Canvas is designed to help you define the market you are in or have chosen to serve as [a group of people] + [the job they are trying to get done]. The Market Definition Canvas works for both B2C and B2B applications. If you can’t see the canvas click here.
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