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Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Learning from Obama: maneuver warfare on the campaign trail I had the privilege of volunteering for the Obama campaign in swing states for a few weekends during the final push towards victory. Im quite confident I got more out of the experience than the campaign got from me.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Just put in your credit card. I used to use $.05, Expo SF (May.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

In a mature company with a mature product, the goal is to pay for lots of people to come to your website. My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours.

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Lessons Learned: When NOT to listen to your users; when NOT to.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. I think Drucker said it best. Expo SF (May.

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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Instead, do your product launch first.

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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. Lessons Learned by Eric Ries Sunday, February 22, 2009 Please teach kids programming, Mr. President Of course, what I really mean is: let them teach themselves. Expo SF (May.

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Marching through quicksand

Startup Lessons Learned

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Each new campaign is a startup where Lean principals can be applied to maximum effect. My blog has over 14000 subscribers, for example. Is that a lot? I have given more than two-dozen paid speeches this year – is that a lot?