article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

article thumbnail

The Steps of the Recruiting Process … and How to Identify Failure Points

www.ere.net

The process should have the sales and influence component that work to improve the likelihood of top candidates accepting. Sales and Guest Relations Manager for CIS, Eastern Europe & Greece. Sep 25, 2011 at 3:08 am. Interesting! Where does the job seeker go “hangout” to get recognized by the employment recruiter?

Hiring 57
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why haven’t European investors fully accepted the ‘failure is good’ mentality yet?

The Next Web

With huge unemployment rates in countries like Spain, Greece and Portugal, coupled with risk-averseness and impractical education this leads to a circle of hopelessness. Failure plagues those who believe in the traditional business plan; the long-term planning model; the belief that sales and marketing numbers are facts.

Europe 163
article thumbnail

Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC

Agile VC

Greece) might attempt a half-crazy experiment like this. The rason d’etre for LevelUp (like most other firms) is to tap into the retailer’s marketing budget (10-20% of sales potentially) rather than reduce interchange. But at least the loyalty programs it offers are really cool and easy to implement for the merchants.

Mobile 250