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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Individuals don’t make B2B buying decisions; groups do. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. Tools for IP-targeted ads: MRP ; Terminus.

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7+ Under-Utilized Google Analytics Reports for Conversion Insights

ConversionXL

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas. 1: Advanced Segments Based On Buyer Personas.

Analytics 131
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9 Account-based Marketing Case Studies

ConversionXL

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Using predictive analytics, modeling tools, and SDR feedback, Invoca drafted a 600-person contact list for their pre-show outreach. Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch.

Marketing 105
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How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

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How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. Before you can segment your data to find useful insights, you’ll need to ensure you’ve setup your Google Analytics properly.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

On day one, we heard from UX and digital analytics experts. Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). Analytic: A measure software can track. A metric should tell you what you will do differently. pic.twitter.com/T2OjzFm2U8.

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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Allot is a leading provider of intelligent IP service optimization and revenuegeneration solutions based on Deep Packet Inspection (DPI) technology, Allot Service Gateway solutions for mobile broadband are compliant with 3G.4G/LTE

Mobile 103