Architecture Channel Management Viral 
The Next Web
DECEMBER 12, 2013
Navin Chaddha and Tim Chang are Managing Directors at Mayfield. Many of the newer service marketplaces feel more like “movements” rather than “businesses,” and actually require very careful architecture of the end-to-end experience both online and offline, including areas such as culture and workflow.
mashable.com
MAY 9, 2011
Not only do they need to have a high level of diversified technical prowess and proficiency, but they also need to possess strong leadership and project management capabilities. However, it’s more important that the CTO have exceptional interpersonal skills and be able to manage a team effectively. ); // Welcome to Mashable!
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ConversionXL
JANUARY 8, 2018
One of the biggest channels to do that is through organic search traffic. Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). This means that they’re working on fixing architecture and making sure that everything is implemented as it should.
ConversionXL
NOVEMBER 28, 2022
TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. The use of color and architecture grabs attention from the start encouraging viewers to watch on to learn more. Simmons achieved virality for three reasons: The task was fun and simple.
Hearpreneur
SEPTEMBER 14, 2015
Not being caught up in a corporate management structure gives me the freedom and agility to be at the top of our game. You often are required to go through several layers of management in the attempt to properly take care of a customer’s issue. And, not being stuck in the 9 to 5 grind is an added bonus.
YoungUpstarts
FEBRUARY 14, 2017
Assuming you have tested the product and have some users, it would be a good idea to review your channels to market and how effective they are. Basecamp started out as a web design agency but created a project management tool for their internal projects as they could not find anything that solved all their problems. Channel pivot.
Startup Professionals Musings
DECEMBER 3, 2012
He does a great job in the book of making the case for management systems, rather than gut-level reactions, to make required course corrections (pivots), to dramatically improve the odds for success. Business architecture pivot. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models.
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