Traversing No-Man’s Land, The Go-To-Market Phase
YoungUpstarts
JUNE 1, 2019
In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. The best way to explain the “gap” in the Traction Gap Framework is to review the three phases that every startup must pass through in order to succeed. Mind the Traction Gap?
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