ConversionXL

OCTOBER 16, 2022

You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy). Leverage the platforms where your audience spends the most time.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

OCTOBER 10, 2012

Wrong message, wrong audience. While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. Short, well-told customer story videos proved most powerful, exponentially increasing engagement and lead generation for Intel.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. The PR Masterclass : How to develop a public relations strategy that works! Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Most B2B buyers know this. The goal was simple: validate demand or move on.

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

MAY 1, 2024

I have some people contact me and they want to learn more about their audience and so forth. So I look at it as a way to be relentlessly helpful to your audience. How are the ways that you would repurpose this, but what about creating industry benchmarks as a way as somewhat of a lead generator? So it's very different.

Channel 54

Channel Audience B2B Social Media 54

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. Second, “lead” generation. As articles are quick to point out, demand generation is not lead generation. That distinction exists, in part, because we’ve mislabeled user actions like form fills as “leads.”. You hit your lead goals, too.

Demand 132

Demand Vertical Campaign Channel 132