Audience Campaign Matching Product Name 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
Occam's Razor
OCTOBER 21, 2013
If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. When you submit your keywords and bids, the search engine will match them against user search queries.
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Up and Running
AUGUST 19, 2016
Product images. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.
Duct Tape Marketing
JUNE 8, 2017
The importance of negative keywords in the success of any Google AdWords campaign is incomparable. So primarily, negative keywords help in increasing your CTR as with the help of negative keywords, your ads will be directed towards the targeted audience with no irrelevant impressions and clicks. Use More Restrictive Keyword Match Type.
Occam's Razor
JULY 22, 2013
The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!
ConversionXL
MAY 15, 2018
To get the data we need, we’re going to send surveys out to two distinct audiences (one survey each): AUDIENCE #1: Your Customers. AUDIENCE #2: Your Website Visitors. Note that the popup invite copy for this survey includes a headline that says “Calling all {{ product-related identity }}!”. Whom to survey?
ConversionXL
NOVEMBER 11, 2015
Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”
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