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You Can’t Beat ‘Em, So Join ‘Em: Get Your Retail Shop Online

Up and Running

Beyond creating a Facebook page and a Twitter feed for your regular customers to connect with, the option to “promote” posts in order to reach a wider target audience now exists, with the added benefit of being much cheaper than a traditional radio or newspaper campaign.

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Innovate Israel Conference Brings 28 Israeli startups to London

VC Cafe

Through the years, FanGagers’ founders have successfully managed interactive advertising campaigns for leading brands such as: Heinz, Colgate, Orange, American Express, Toshiba, Mercedes Benz, Hyundai, Yellow Pages, Stella Artois, Danone. is a leading provider of real-time, automated audience measurement solutions.

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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

By the time the commercial—a great commercial even—had finished, a brand using progressive measures such as social media had created a personal connection and built loyalty with the Millennial audience. Using Instagram, they created the “Endless Table” campaign. Multi-channel loyalty works in the same way.

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What Businesses Can Learn From Donald Trump’s Email Marketing Failures

crowdSPRING Blog

The Trump campaign made waves last week with the release of a poorly designed new logo. Will the ill-fated design have any significant impact on the campaign? But there is one arena in which poor marketing strategy is have a deleterious effect on the campaign: email marketing. Like, really poorly designed. Probably not.

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

And like this if you do it from the United Kingdom: And finally like this if you are, like me, from Estonia: All this makes buying for customers around the world easier as they can see prices in their national currency and don’t have to Google exchange rates. This is how it looks when you visit from the States: .

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Mastering The Art Of Listening

Duct Tape Marketing

But for the vast majority of people who run their own businesses, it's typically coming down to reduced profitability because of rework where people are having multiple meetings to get the same project, the same product, the same campaign done to the quality that was expected. So the cost of not listening is quite significant.