Audience Clickthrough Conversion PPC 
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Focus on Relevancy.
ConversionXL
SEPTEMBER 24, 2020
In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ). By Gagan Mehra.
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ConversionXL
OCTOBER 21, 2012
Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails? If they had simply started sending the e-newsletter on Tuesdays without A/B testing the send day they would have missed out on conversions.
ConversionXL
MAY 22, 2014
“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.
ConversionXL
DECEMBER 11, 2012
Conversions low? Well run a test and increase your conversions by 12433%! Most split test “fail” in the sense that they won’t result in a lift in conversions (new variations produce either no change or perform poorer). Conversion optimization is a process. It’s easy! Thomas Alva Edison, inventor.
ConversionXL
SEPTEMBER 15, 2016
billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. New people constantly enter and leave the target audience. Is an average cost of 50 cents per conversion high or low? Measuring the right metrics when you’re experimenting with PPC is important. Not for conversions.
ConversionXL
MAY 8, 2014
Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. But after testing, The Boston Globe saw conversions decrease by 35%. They began by understanding their customer lifecycle. Conclusion.
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