Audience Clickthrough Lead Generation Sales 
ConversionXL
SEPTEMBER 11, 2014
Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want. Blog Lead Generation Adwords Ppc'
ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.
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ConversionXL
JULY 8, 2014
Different techniques work better for different audiences. You know your audience best. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Nonetheless, the data does point to these characteristics as being effective most of the time.
Duct Tape Marketing
JANUARY 28, 2020
You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. And it provides insight into exactly how each campaign performs.
Duct Tape Marketing
MARCH 3, 2017
It may reach a lot of audiences, or it may reach none. The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. They translate into the kind of buzz your content has created amongst the audience. What is its consumption rate?
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