leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Wistia shows which metrics can be used to help you measure various factors (e.g. The State of Video in 2016. via a form.

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

MARCH 3, 2017

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. It may reach a lot of audiences, or it may reach none. Now go to Audience and click on Overview.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 6, 2016

Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. Claire Vo: CRO Metrics for Performance and Insight. Wrong Success Metric (OEC). Emotional SWOT.

Retention 48

Retention Algorithm Software Review Conversion 48