ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

SEPTEMBER 15, 2016

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Take full advantage of custom audiences.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?

Analytics 113

Analytics Software Review Metadata Campaign 113

Duct Tape Marketing

DECEMBER 24, 2019

Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. To measure this, you can turn to metrics on organic and paid search campaigns. Are you steadily growing your audience? Try and Buy.

Customer 71

Customer Metrics Retention Clickthrough 71

Duct Tape Marketing

JANUARY 28, 2020

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. For example, a contractor might be more interested in getting folks to request a quote, whereas a clothing retailer might be more concerned with that successful check-out metric.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

APRIL 11, 2016

First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Wistia shows which metrics can be used to help you measure various factors (e.g. Which site metrics matter and connect to user experience? One call to action per video. via a form. How to Measure Video. Engagement?

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

MARCH 3, 2017

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. It may reach a lot of audiences, or it may reach none. Now go to Audience and click on Overview.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

FEBRUARY 5, 2013

You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source. Makes sense – the audience has a definite overlap. Traffic from Amazon ads rocks. Click to enlarge). Some more resources: 7 time saving custom reports. 3 awesome custom reports.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Quality Score is one of the most important metrics within your AdWords account as it has a significant impact on the cost per conversion you pay.

PPC 48

PPC Matching Algorithm Clickthrough 48

This is going to be BIG.

JUNE 21, 2011

For 78 straight weeks, my " This Week in the NYC Innovation Community Newsletter " enjoyed industry leading metrics. Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. Then, all of the sudden, in my May 31st mailing, nearly a third of my actives just. disappeared. Some further Twitter diligence confirmed it.

Technical Review 104

Technical Review Clickthrough Private Equity Term Sheet 104