Duct Tape Marketing

JUNE 23, 2022

In this episode, she’s breaking down why it’s so important today to build an online community of raving fans and customers for your business and the best ways to go about it. So the types of communities I work on are peer to peer, usually customer communities. So community is a buzzword right now for sure.

Community 93

Community B2B B2C Technical Review 93

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? [14:08] Kind of die hard SEO community.

SEO 85

SEO Channel Campaign Audience 85

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? [14:08] Kind of diehard SEO community.

SEO 87

SEO Audience Channel Campaign 87

Duct Tape Marketing

APRIL 17, 2024

By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. No, it's true.

Artificial Inteligence 75

Artificial Inteligence ChatGPT Differentiation Technical Review 75

Duct Tape Marketing

AUGUST 4, 2022

Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She’s also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care.

Social Media 89

Social Media Conversion Media Artificial Inteligence 89

Duct Tape Marketing

APRIL 21, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Right, right, right.

Small Business 91

Small Business Software Review Marketing Technical Review 91

Duct Tape Marketing

JULY 25, 2013

They prefer to do more talking, and they are so overly anxious to get their message out that they end up missing the mark because they have not taken the time to really listen to their customers. Listen For The Right Reason. Listen for the right reason, and your time spent listening will be some of the most effective time you spend.

Social Media 70

Social Media Conversion Sales Cycle Audience 70