Hearpreneur
JANUARY 30, 2022
Photo Crediy: James Green. Thanks to James Green, Build A Head ! #12- Many businesses are discovering that the key to successful marketing is interacting two-way with customers, not simply shouting marketing messages at increasingly dilute audiences. . 30- Go green. Thanks to Brian Donovan, Time Shatter ! . #11-
Occam's Razor
APRIL 15, 2019
The average length of our video ads is 30 seconds, less than 10% of the audiences watches beyond 5 seconds and 90% is exposed to less than 1 second. They dilute the analysis with non-facts. All the charts Mr. Mulally got were color coded green ( #everythingisawesome ). During 2019, our Net Promotion Score has dropped 15 points.
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Startup Lessons Learned
AUGUST 24, 2009
And as everyone’s attention starts to focus on those same indicators, their value is being diluted. The biggest lost opportunity of all, though, is this one: we no longer need to rely on scarcity or status-oriented measures to filter which projects should get the green light. What is the right revenue model?
Both Sides of the Table
MARCH 11, 2011
Funny story, after Bill presented at TED (back when Amazon was still a small company) Jeff Bezos was in the audience. Too many entrepreneurs focus on dilution. But over-optimizing for dilution is a bad attribute relative to focusing on creating a big & winning company. Immediately thereafter Amazon became a large business.
Up and Running
AUGUST 2, 2012
Now that we got that out of the way, I’m sure you are asking yourself, “ How can I use SMS to deliver relevant marketing messages directly to a pre-engaged audience?” Many business marketers worry about their marketing programs becoming too thin and thereby diluting the reach of their marketing efforts as a whole. It’s your smartphone.
David Teten
DECEMBER 2, 2019
I’m now researching non-dilutive funding for Action Tank , a startup I’m gestating to “Make America Functional Again”. I worked with outsourced research firm Wonder * to identify all of the institutions we could who support tech impact startups with cash and community, and in many cases without dilution.
crowdSPRING Blog
DECEMBER 13, 2018
If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Does your brand resonate with your intended audience? There are also fonts that are meant to be a little quirkier and make a bolder statement – those are more suitable for niche businesses with a very targeted audience.
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