Remove Audience Remove Direct Marketing Remove Email Remove Lead Generation
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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Why Every Small Business Needs Great Content

Duct Tape Marketing

Great content means interesting, high quality and highly shareable content that allows you to capture your audience with engaging information, advice, stories and more to provide value – not a hard sell. Here are a few tips to boost your content marketing: 1. To ensure a strong online presence, you need good content.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

Online and offline marketing need to work together, for best results. Online marketing, as the name suggests, requires your audience to be online. 5 reasons why you should combine texting with other offline marketing channels. As a marketer, you want to get the most out of all the channels available to you.

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Transcript of Using Story to Win on Social Media

Duct Tape Marketing

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I’ve built my email list through that as well. I’ve got a subscriber base of about 40,000 emails as well, and it’s the centerpoint for everything I’ve done and the exposure I’ve gained. I would contact retailers of this card game and say, “I’ve got an audience of Magic players. They haven’t built an email list.

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5 Easy, Free Ways To Get The Word Out About Your Company

YoungUpstarts

By Pamela Webber, Chief Marketing Officer at 99designs. Hopefully you’ve given some thought to your brand : what makes you different and memorable, your product/market fit and your audience. Start building your email list. And companies using email to nurture leads generate 50% more sales-ready leads at 33% lower cost.

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