Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). A final important element is not even in the executive summary, it is the paragraph you use in the email that introduces your company and has the executive summary attached.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Duct Tape Marketing

APRIL 11, 2013

Here are a few tips to boost your content marketing: 1. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Why Every Small Business Needs Great Content is a post from: Small Business Marketing Blog from Duct Tape Marketing.

Small Business 73

Small Business Audience Channel Direct Marketing 73

Duct Tape Marketing

OCTOBER 27, 2017

As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Get more responses to direct mail.

Marketing 50

Marketing Redemption Channel SMS 50

Duct Tape Marketing

DECEMBER 11, 2019

So text marketing. And we also added email, because those are the two of the biggest channels, marketing channels that’s we see in the world right now. You can start with an email. Email is usually noninvasive, because usually people do not check their email at the point of receiving it.

Marketing 40

Marketing SMS Channel Conversion 40

YoungUpstarts

DECEMBER 1, 2013

Avoiding investing in marketing — or even cutting back on it — because one campaign didn’t produce the desired results is a risk you can’t afford to take. “If I just had faster computers, my team could respond to customer emails on a more timely basis.” Excuse # 3: “If I just had XYZ gadget…”.

Florida 182

Florida Cofounder Tampa Hiring 182

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 39

Social Media Media Framework Advertising 39

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

YoungUpstarts

NOVEMBER 15, 2013

A short thank-you note after a customer places an order, whether it is done via email or by sending a handwritten thank-you card by regular mail, is an easy way to start building personal relationships with your customers. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

Florida 145

Florida Cofounder Tampa Technical Review 145

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I’ve built my email list through that as well. I’ve got a subscriber base of about 40,000 emails as well, and it’s the centerpoint for everything I’ve done and the exposure I’ve gained. They haven’t built an email list. They haven’t really leveraged the potential to generate an income from the traffic that they have.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

YoungUpstarts

SEPTEMBER 27, 2016

Here are four free (or at least very cheap) places you can put your information. ○ Your email signature (with a link to your website and your phone #). ○ Your business cards. ○ Your social media profiles (see tip #3). ○ Your packaging (pro tip: stickers can be an affordable stop gap). Start building your email list.

Channel 100

Channel Social Media United States Email 100