Brand Strategy vs. Marketing Strategy (And How they Work Together)
ConversionXL
JANUARY 18, 2022
Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ]. Deciding on this starts with your “why,” which we’ll cover in a moment.
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