article thumbnail

Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ]. Deciding on this starts with your “why,” which we’ll cover in a moment.

Marketing 128
article thumbnail

Top Social Media Measurement and Tracking Tools

www.foliomag.com

Audience Development. Design & Production. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Post a Job.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Not to Get Lost in the Content Creation Wasteland

Duct Tape Marketing

Knowing what I want to share with my audience ahead of time makes my writing more efficient and my work less stressful. Think of it like this: let’s say you live in Oklahoma City, and you plan to drive to Los Angeles, somewhere you’ve never been. The answer is simple: ask your audience. Your audience will thank you.

Oman 28
article thumbnail

How Best To Negotiate Your Time And The Time Of Others

YoungUpstarts

No matter how long a meeting is, research shows that the most productivity happens in the last 25% of it. So the next speaking event I was asked to give for free I said, “I’ll happily do it, but you will need to buy a copy of my book for everyone in the audience.” Don’t hide your need behind a nicety like coffee or lunch.

Tulsa 182