ReadWriteStart
OCTOBER 19, 2023
But first… What I am NOT using ChatGPT for: Writing content from scratch (I want my content to rely on my or my team’s unique expertise and experience with the niche and audience I am targeting) Keyword research (I use specialized keyword research for that). Add a persona I should target with each PPC campaign in the table above.
crowdSPRING Blog
DECEMBER 14, 2016
In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns. This is known as semantic SEO. Even though you’re executing an SEO strategy, write content for your audience and for real users, not for search engines. image credit: Cayusa. Stay True To Your Business.
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ConversionXL
FEBRUARY 6, 2019
The purpose of the product lifecycle illustration is not to debate semantics but, in a single view, to understand how product sales typically change over time. Marketing-led strategies often scale more efficiently than sales-led strategies, but rising PPC costs—especially in established markets—can price-out startups in some channels.
ConversionXL
APRIL 12, 2017
E.g. Message match / headline match from PPC ad to landing page. Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting.
ConversionXL
NOVEMBER 13, 2015
The audience has changed. Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. It is how well the presenter convinces the audience that he or she is qualified to present (speak) on the particular subject. hinder ethos) to make your audience feel a certain way (i.e. activate pathos).
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