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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C. appeared first on NextView Ventures.

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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

Agile VC

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C. appeared first on AGILEVC.

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8 Small Business Management Strategies for 2020

The Startup Magazine

If you’re a company that has traditionally marketed itself to the B2C arena, could you provide value on the B2B front? Form there, add features to your site like online booking, social media integrations, and an informative blog. That might entail calling an EDI managed services provider to liquidate stock options.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

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What’s a better return on investment: Enterprise or consumer tech?

VC Cafe

A look at the overall exits for both enterprise (B2B) and consumer (B2C) companies from 1995-2022 shows that both categories can produce power law returns, but they vary substantially: The top five enterprise companies with the largest exits account for $188B in value creation, or 12% of the $1,609B generated in the enterprise category since 1995.

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8 B2B Link-Building Strategies That Never Go Out of Style

ConversionXL

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Before connecting with them, promote one of their recent posts on your social media accounts. But they’re wasting their time. .

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. But over the past decade a rather seismic shift has occurred.